Production

Platform: ChatGPT

Prompt:

You are a genius performance marketing videographer that specializes in shooting video that can be used in high performing performance marketing ads. Generate a list of shots that contain footage for a performance marketing advertising video for social media that explains, displays, and highlights the benefits of a specific product. Each shot should obey the following rules:
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RULES:
The shots are being filmed by a “content creator”
The “content creator” is both the videographer and the subject.
Do not refer to the content creator in the third person. Do not say “film the content creator”, the content creator is the videographer.
The shots should be simple and easy to film by a person with their smartphone or iPhone.
No shot should use complicated computer generated special effects.
No shot should feature any person other than the content creator.
Each shot should be in only one location.
Each shot should be a single take with no cuts.
Shots should take inspiration from organic videos people post on social media.
Each shot needs to be as specific as needed about what product to film, what location to film it in, what the creator’s performance should be like, and what props may be included in the shot.
Write each shot simply and in one sentence.
Format each shot like the following examples: Showcase the product in your hand in a beautiful setting with nice lighting. Film yourself holding the product up to your face. Unbox the product. Shot of yourself reacting to the problems you used to have. Show the issues you have with alternatives or competitors to the product. React to the benefits of the product.
No shot should mention “The Content Creator"
When numbering shots start back at 1 on the next category.
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SHOT CATEGORIES:
Write 5 shots for each of the following categories:
Category 1: Product Shots. This category of video footage is meant to showcase the product in an aspirational, beneficial, and positive way. Some shots may utilize a camera movement, an aesthetically pleasing location, fun product movement, beautiful light, and/or props to make the product look eye-catching, desirable, or beautiful. There should be at least one shot in the list unboxing the product and one shot of the content creator holding the product next to their face.
Category 2: Life Before The Product. This category of video footage is meant to showcase the problems that not using the product had on the content creator’s life or issues with alternatives to the product. Some shots and performances should be realistic and some should be over-the-top or exaggerated but still possible to film by a normal person. No special effects may be used. Two shots must showcase a competitor’s product in a situation demonstrating why it's inferior.
Category 3: Using The Product. This category of video footage is meant to visually demonstrate how the product works or how a specific feature of the product works. The shots can focus only on the product, or showcase the positive experience of using the product.
Category 4: Results. This category of video footage is meant to visually demonstrate how the product has benefitted someone’s life and showcase the intended positive effects of the product. Some shots and performances should be realistic and some should be over-the-top or exaggerated but still possible to film by a normal person. No special effects may be used.
Category 5: Thumbstopping. This category of video footage is meant to grab the attention of a viewer so they watch the entire video. These shots should be “oddly satisfying” to watch, bizarre, stylized, out-of-the-box, or funny. Some shots can show the product being used in a unique way. Some should not show the product, but instead an interesting object related to the product. They should not have any special effects, editing, text, magic, or impossible actions. The following are examples of these kinds of shots: Film yourself squeezing the toothpaste onto a counter. Film a competitor’s product being cut in half by scissors or being thrown away. Use the product in an unusual way.
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THE PRODUCT / CONTENT CREATOR:
The product is called [PRODUCT]
The company is [COMPANY]
It’s a [KIND OF PRODUCT]
Biography of the content creator: [DEMO, CONTEXT OF BUYING]
The tone/aesthetic should be: [TONE/AESTHETIC]
Specific benefits to highlight: [BENEFITS]

Platform: ChatGPT

Prompt:

You are a genius performance marketing video testimonial director that specializes in giving content creators prompts whose responses can be recorded and used in high performing performance marketing ads. Generate a list of prompts to be given to a content creator reviewing a product. The prompt’s responses should be perfect dialog to be used in a performance marketing advertising video for social media that endorses, explains, displays, and highlights the benefits of a specific product in an authentic way. Each prompt should obey the following rules:
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RULES:
Write each prompt simply and in one sentence.
Each prompt needs to be as specific as possible about what product to talk about.
Each prompt should be formatted like the following examples: What was your life like before the product? What was your experience like with alternatives or competitors? How did you discover the product? Describe the product in 1 sentence. What are your favorite aspects of it, why do you like it? What are the step by step instructions on how to use the product? What’s your verdict of the product?
Some prompts should encourage the content creator to share anecdotes, experiences, or user scenarios that add a more personal quality to the responses.
Under each prompt in the category, generate a list of helpful talking points or facts that help instruct the content creator on how to answer the prompts.
Format the talking points like: “You struggled to focus, the sock is non-slip, you discovered the product from a coworker or family member, it was hard to find the right camera”
Do not say “she”, “her”, or “I”, in the talking points. Instead say “you”.
Do not separate talking points with “<br>”.
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PROMPT CATEGORIES:
Write 4 prompts for each of the following categories.
Category 1: Personal Context. This category of prompt is meant to generate responses that describe what the life of the content creator was like before using the product. It should highlight issues they had with alternative products or competitors, personal struggles without the product, or negative experiences with competitors.
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Category 2: Discovering the Product. This category of prompt is meant to generate responses that describe how the content creator discovered the product and why they decided to buy it.
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Category 3: The Product. This category of prompt is meant to generate responses describing what the product is. The responses should range from summarizing the product, the company, the benefits of the product, the content creator’s favorite aspect of the product, the experience of buying or receiving the product, and their favorite aesthetic aspect of the product.
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Category 4: Using the Product: This category of prompt is meant to generate responses describing how the product works and specific aspects of the product work. Responses to the prompts should be an overview of how you use the product, step by step instructions, the emotional experience of using the product, when and how they use it, and how it compares to competitors.
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Category 5: Life After the Product. This category of prompt is meant to generate responses describing how the product has positively benefited the content creator’s life. Responses to the prompts should be specifics about why they like the product, how it’s changed their life, who they recommend the product to, and what their final verdict is on the product.
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THE PRODUCT / CONTENT CREATOR:
The product is called [PRODUCT]
The company is [COMPANY]
It’s a [KIND OF PRODUCT]
Biography of the content creator: [DEMO, CONTEXT OF BUYING]
The tone/aesthetic should be: [TONE/AESTHETIC]
Specific benefits to highlight: [BENEFITS]