Process Owner: Miguel Echeverri
Last Update: 05/31/24
SOP HERE
The purpose of the design brief is to effectively capture and articulate the client's vision and requirements for a project. It serves as a foundational document that guides the design process by outlining:
Branding Guidelines: Includes essential brand elements such as logos, color palettes, and fonts to ensure consistency.
Content and Assets: Details the materials and assets provided by the client, facilitating smoother design execution.
Design Preferences: Highlights the client's aesthetic preferences, inspirations, and any elements to avoid, ensuring the final design aligns with their vision.
Overall, the brief helps to ensure clear communication and alignment between the client and the design team throughout the project.
Here is the Template guide:
CLIENT NAME
[Client Logo]
Branding Guidelines:
If applicable, provide any existing branding guidelines, including logos, color palettes, fonts, and any other design elements that must be incorporated into the project.
Content and Assets:
Assets have been provided by the client in this folder.
Design Preferences:
Outline the client's preferences regarding design style, aesthetics, and any specific design inspirations or references. Include any design elements or themes that should be avoided.