We suggest starting in Anyword with their built-in templates or the saved prompt (below) built in the 'Prompt' feature.
Anyword Prompt Section for Broadcast Emails
Prompt:
Structural Instructions:
Subject, Short Headline, Short Subhead, Body, CTA
Writing Instructions:
Keep body to 5 sentences or less
Keep CTA to 4 words or less
Type of Content:
Idea:
Voice:
Website:
Expectation-Surprise Framework
Prompt:
Write an email marketing campaign using the 'Expectation-Surprise' framework to generate interest and encourage action from [ideal customer persona]. Set expectations for the reader about what they can expect from our [product/service], but then surprise them with unexpected benefits or features that exceed those expectations. Include talking points such as [unique selling point], [pain point], and [desired action].
Example:
Exclusive-Inclusive Framework
Prompt:
Write a broadcast email using the 'Exclusive-Inclusive' framework to position our [product/service] as elite and desirable to [ideal customer persona]. Make it clear that our product is exclusive or elite in some way, but also emphasize that it is accessible and inclusive to a wide range of customers. Include talking points such as [unique selling point], [pain point], and [desired action].
Example:
Friend-Expert Framework
Prompt:
Craft an email marketing campaign using the 'Friend-Expert' framework to establish a connection with [ideal customer persona] and position our brand or [product/service] as an expert in our field. Use a friendly and approachable tone to connect with the reader, but also highlight our credibility and expertise in our field. Include talking points such as [unique selling point], [pain point], and [desired action]