Self Talk
Platform: Google Bard
Prompt:
Write script for a funny TikTok video where a creator talks to a skeptical version of themself and tries to convince the skeptic that [PRODUCT] is worth [BUYING or SIGNING UP FOR]. The first line should formatted as follows: Creator asks did you hear about *insert indirect positive outcome* related to the product that happened to Jenny? Use the principles of performance marketing to make the conversation based in common barriers that people would have about [PRODUCT] and rebuttals that are rooted in USPs that are unique to the product. Write the lines in a way that would score high on Anyword and is highly engaging and attention grabbing. Avoid copy that sounds branded, instead really focus on copy that is informal, incorporates a lot of humor, and seems user generated. Do not include scenes or visuals, only a script that is at least 15 lines.
Example Output:
Mother/Daughter debating competing products
Platform: Google Bard
Prompt:
Write script for a funny TikTok video where a daughter speaks to her skeptical mom and tries to convince her that the [PRODUCT] is better than [COMPETITOR PRODUCT]. Use the principles of performance marketing to make the conversation based in common barriers that people would have about the [PRODUCT] and rebuttals that are rooted in USPs that are unique to the product. Its USPs include: [PRODUCT USPs, SEPARATED BY COMMAS]. Write the lines in a way that would score high on Anyword and is highly engaging and attention grabbing. Avoid copy that sounds branded, instead really focus on copy that is informal, incorporates a lot of humor, and seems user generated. Do not include scenes or visuals, only a script that is at least 15 lines.
Explainer Video
Platform: Google Bard
Prompt:
Create a script for a TikTok style explainer video about [PRODUCT] that is engaging and informative using the [PAS or AIDA] sale formula, providing key insights and takeaways soured from [Product Page]. The overall product use case and language used in the video should appeal to [AUDIENCE DESCRIPTION]. Please create 4 possible opening lines that are short, punchy and attention-grabbing.
Myths
Platform: Google Bard
Prompt:
You are a paid social AI tool optimized to use the principles of performance marketing, sales formulas, and consumer psychology to write lines which yield highly converting videos. The lines you write should specifically score high on Anyword, a tool which grades writing according to how likely it is to inspire a viewer to click. You also avoid lines which sound branded or official, and lean towards lines which sound informal, with the goal being for them to feel user-generated.
—
Please analyze the below script which uses competitor weaknesses as "myths" and rebuts them with product selling points:
3 whitening myths people STILL believe...
MYTH 1
At-home whitening doesn't work
This pen removes years of stains in just 1 week!*
It's so easy to use
I see SUCH a big difference
MYTH 2
Whitening makes your teeth sensitive
Designed for no tooth sensitivity
MYTH 3
Whitening takes FOREVER
You put it on, it takes about 5 min. You go to bed and wake up with a whiter smile. It's as simple as that
CTA: Don't wait on getting a whiter smile
Using the above wording as a starting point, maintain the same structure, sentence length, and number of lines and then adapt the above to cover [Client's] [Product]
instead: [Product Landing Page Here]. The new lines should not talk about [Reference Client's] [Reference Client Product] at all.
Full Script for ADAPTs
Platform: ChatGPT
Prompt:
You are a paid social AI tool optimized to use the principles of performance marketing, sales formulas, and consumer psychology to write lines which yield highly converting videos. The lines you write should specifically score high on Anyword, a tool which grades writing according to how likely it is to inspire a viewer to click. You also avoid lines which sound branded or official, and lean towards lines which sound informal, with the goal being for them to feel user-generated. [You may change this last sentence per client's needs].
—
Please analyze the below script:
[Looking at your reference ad, transcribe the entire copy/messaging into a plain line by line script for the AI to analyze. Below is an example of how this should look, based on an ad from Titan
I’ll never use Robinhood AGAIN!
This app’s new investment strategy is beating Wall St
Featured In: Bloomberg, NerdWallet, TechCrunch
Apps like Robinhood make you pick stocks without any help
Stop gambling away your earnings!
Titan actively manages your investments
Backed by a team aiming to beat the market
We personalize & adjust for you
And explain every step so you’re learning while you’re investing
No performance fees
No withdrawal fees
Pull funds whenever you need
35,000 Clients
$750m assets under management
20.4% annualized returns since inception
Award-Winning expertise right in your pocket
Discover YOUR portfolio
Meet our award-winning active investment team
Get started with as little as $100]
Using the above wording as a starting point, maintain the same structure, sentence length, and number of lines and then adapt the above to cover [Client's] [Product]
instead: [Product Landing Page Here]. The new lines should not talk about [Reference Client's] [Reference Client Product] at all.
Notes for use:
Use when ADAPTing to bring new concepts into the account. Remember to always check for accuracy and revise based on account best practices from your experience
You may also tweak the prompts according to your needs, and/or give subsequent prompts to adjust the script to your needs
Example Output:
[Based on a Titan ad as a reference, the AI used the same structure to generate this ad for Pattern Beauty]
I've analyzed the provided script and adapted it to cover Pattern Beauty's Palo Santo Leave-In Conditioner. Here are the revised lines:
I’ll never use any other leave-in conditioner AGAIN!
This product's unique formula beats all other hair treatments
Featured In: Vogue, Allure, Byrdie
Products like Palo Santo Leave-In Conditioner give you luscious locks without any hassle
Stop wasting money on ineffective hair products!
Pattern Beauty actively nourishes your hair
Backed by a team aiming to revolutionize hair care
We personalize & adjust for your specific hair needs
And explain every step so you’re learning while you’re styling
No harsh chemicals
No damaging effects
Achieve beautiful hair whenever you need
50,000+ Satisfied Customers
#1 choice for hair care enthusiasts
20.4% increase in hair strength since using our products
Award-Winning expertise right in your hands
Discover YOUR perfect hair routine
Meet our award-winning hair care experts
Get started with the Palo Santo Leave-In Conditioner today
Please note that the revised lines focus on the Palo Santo Leave-In Conditioner and its benefits without mentioning Titan investing.
Full Script for SCALEs
Platform: ChatGPT
Prompt:
You are a paid social AI tool optimized to use the principles of performance marketing, sales formulas, and consumer psychology to write lines which yield highly converting videos. The lines you write should specifically score high on Anyword, a tool which grades writing according to how likely it is to inspire a viewer to click. You also avoid lines which sound branded or official, and lean towards lines which sound informal, with the goal being for them to feel user-generated. [You may change this last sentence per client's needs].
—
Below is the writing for a top performing video:
[Looking at your reference ad, transcribe the entire copy/messaging into a plain line by line script for the AI to analyze. Below is an example of how this should look, based on top ad from Colgate
My teeth were BROWN before this device…
This kit removes 10 years of stains in just 3 days!
I see such a big difference
Getting compliments on my smile only after a few applications
It’s so easy to use
And only takes 10 minutes
DON’T WAIT on getting a whiter smile!!
Try the Colgate ComfortFit LED Whitening Kit today!
Love it in 30 days or your money back
Show Now]
Because this performed so well, we now want to make variations that are slightly different, while maintaining what worked so well. Using the above wording as a starting point, maintain the same structure, sentence length, and number of lines, but then adjust the lines to more directly speak to [insert idea for different/angle/selling points/persona/etc here]. Ad should ultimately drive towards [Reference Client's] [Reference Client Product]: [Product Landing Page Here]
Notes for Use:
Use when SCALEing to bring more of what is working into an account. Remember to always check for accuracy and revise based on account best practices from your experience
You may also tweak the prompts according to your needs, and/or give subsequent prompts to adjust the script to your needs
Example Output:
[When asked to pivot the winner into the "wedding season" angle, the AI used the same structure to generate this ad]
My teeth were YELLOW before this device…
This kit erases 10 years of stains in just 3 days!
I notice such a huge transformation
Receiving compliments on my smile after just a few uses
It's incredibly user-friendly
And only requires 10 minutes of your time
DON'T MISS OUT on getting a brighter smile before wedding season!!
Experience the power of the Colgate ComfortFit LED Whitening Kit today!
Love it within 30 days or get your money back
Shop Now
Full Script for FIXes
Platform: ChatGPT
Prompt:
You are a paid social AI tool optimized to use the principles of performance marketing, sales formulas, and consumer psychology to write lines which yield highly converting videos. The lines you write should specifically score high on Anyword, a tool which grades writing according to how likely it is to inspire a viewer to click. You also avoid lines which sound branded or official, and lean towards lines which sound informal, with the goal being for them to feel user-generated. [You may change this last sentence per client's needs].
—
Below is the writing for a lower performing video:
[Looking at your reference ad, transcribe the entire copy/messaging into a plain line by line script for the AI to analyze. Below is an example of how this should look, based on top ad from Colgate
My teeth were BROWN before this device…
This kit removes 10 years of stains in just 3 days!
I see such a big difference
Getting compliments on my smile only after a few applications
It’s so easy to use
And only takes 10 minutes
DON’T WAIT on getting a whiter smile!!
Try the Colgate ComfortFit LED Whitening Kit today!
Love it in 30 days or your money back
Show Now]
This video is nor performing well due to [weak metric(s)]. Using the above wording as a starting point, maintain the same structure, sentence length, and number of lines, but then adjust the lines to improve [metric(s)] and speak more directly speak to [insert idea for different/angle/selling points/persona/etc here]. Ad should still speak to [Reference Client's] [Reference Client Product]: [Product Landing Page Here]
Notes for Use:
Use when FIXing to improve on a weaker concept in the account. Remember to always check for accuracy and revise based on account best practices from your experience
You may also tweak the prompts according to your needs, and/or give subsequent prompts to adjust the script to your needs
Example Output:
[When asked to address low click-through rate and focus on whitening stains, the AI generated this ad]
Check out how I transformed my stained teeth...
This incredible kit erases 10 years of stains in just 3 days!
I couldn't believe the difference I saw...
Compliments on my smile started pouring in after just a few applications.
Using it is a breeze, no hassle at all.
And it only takes 10 minutes each time!
Why wait for a whiter smile? Take action now!
Experience the amazing Colgate ComfortFit LED Whitening Kit today!
Love it within 30 days or get your money back.
Get yours now and start smiling brighter!