Command Help Center

Strategy + Product

Tools & Resources

Contribution vs. Attribution

Why it matters how a business is funded

Scaling for Profit vs. Revenue

Common Problems and Marketing Treatments

Problem: No Brand Awareness or Demand

Problem: No Brand Credibility

Problem: Low Average Order Value (AOV)

Problem: High Customer Acquisition Cost (CAC)

Problem: Low Repeat Purchase Rate

Problem: Low Conversion Rate (CVR)

Problem: Low Marketing Efficiency Ratio (MER)

Media Planning Services

Go to Market Playbook

How to Effectively Use a Media Plan

How to Effectively Use a Testing Framework

How to Read a GWI Pull

Interpreting marketing science results

Meta KPI Incrementality Correlation Study

Measurement Framework for Customer acquisition

Measurement Framework for Topline Revenue

eMarketer Supported Strategy Guides

Minimizing Returns

Building the Perfect Loyalty Program

Buy Now, Pay Later

New Tools & Strategy Products

Re-Appraisal Process

Purchase Frequency Cohorts + Recommendations

Site Speed CVR Next Steps + Actions

CHEQ: How to consult your client

MMT Facts/Win Calendar

MMT - Client Services Guide Launch Checklist

MMT - TikTok Ads Launch Checklist

MMT - Programmatic Launch Checklist

MMT - Facebook Ads Launch Checklist

MMT - Pinterest Ads Launch Checklist

MMT - Google/Bing Ads Launch Checklist

MMT - Amazon Ads Launch Checklist

MMT - Weighted Control Explanation

MMT - Implementation Guide

MMT - Guidebook

Data Intelligence (DI)

Data Intelligence SOP Documents

DataRobot Forecasting SOP