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Paid Media Testing Tracker Process

This reviews how to update the Paid Media Testing Tracker

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Written by Sarah Limberg
Updated over 7 months ago

Process Owner: Kate Elliot

Last Updated: September 2024

SOP Linked: HERE

This testing tracker should be updated by all strategists on a monthly basis.

For Ongoing or Upcoming Tests:

  1. Input all upcoming and live tests within the "Live Tests" tab under your name (names are alphabetical)

  2. Complete all inputs including test, client, date and details of the test and setup

  3. Update the test as it goes live and is completed

For Complete Tests:

  1. Input any completed tests within the "Completed Tests" tab under your name (names are alphabetical)

  2. Complete all remaining inputs including results and win/loss

  3. Remove the test from the “Live Tests” tab

Note: If there is an old test in the "Live Tests" tab, it means results were not added or update → please update its results.

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