Process Owner: Nikki Barden
Last Updated: September 2024
SOP Linked: HERE
Paid Media QA Process
QA Process should be utilized in 3 different scenarios:
New client onboarding (month 1) - Account QA for setup
New client onboarding (month 1) - Campaign QA for restructure
All clients (ongoing) - Automated/Scheduled Rules
Instructions:
Paid lead to duplicate the QA template doc and fill out the appropriate tab
All red text should be customized to the client and QA #1 column should be checked off to confirm all settings are accurate
Please ensure all docs to be reviewed are sharable
Once filled out, create a new task on the QA asana board and assign to the relevant team members:
Account or Campaign QA = Emily PeGan
Estimated turnaround time of 48 hours
Scheduled Rule QA = Katrina Rawlins
Estimated turnaround time of 24 hours
Once QA is complete, the Asana task will be assigned back to the original lead and campaigns can be pushed live. Any issues will be flagged in the asana task for updating prior to launch.