Overview: Strive for and maintain strong product quality and this includes attention to detail like grammar, typos, branding, creative elements, and more.
NOTE: While your teammates are providing an additional layer of QA support, you should run through the following steps yourself before submitting any deliverable for QA. |
Organic Social Deliverables + Process:
OFFICIAL PROCESS LOOM HERE
The deliverable is submitted for QA in #organicsocial_qa using the official Slack list built into our channel, with at least 1 full business day to review (Social Analyses require at least 2+ days):
You will include:
Your client name
Tagged QA partner
Notes
Deliverable Link
Urgency
Date Needed By
Client Due Due
Tagged individual QAs the deliverable, leaving any notes/feedback in the thread (the “Add Comment’ feature)
When QA is complete, the individual will mark the Status button as complete.
QA PARTNER PROCESS
Additional Notes to Consider:
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What Deliverables Should Be QA’d?
In general, any client-facing deliverable should be QA’d, but priority items include:
Content Calendars + Pinterest Clusters
Social Analyses
M1 Deliverables (Optimizations, Community Management Matrices, etc.)
What Other Deliverables Can Be QA’d?
Anything you want another set of eyes on! This can include:
Client-facing outlines
Ad Hoc Posts
Trends
Creative Refreshes
What does “QA” mean? What does success look like?
QA stands for “quality assurance” and that’s what we’re meant to do through this process! A thorough QA-er should consider all of the following:
Spelling
You may see a product name or technical term that you need clarification on. As the QAer, a quick Google search can confirm this for you.
Grammar
Basic grammar, as well as extra spaces, capitalizations, etc.
Creative
This includes spelling + grammar ON the creative, as well as basic creative elements and optimizations for social like: words being centered, specs, animations being too fast, words being covered by buttons, etc.
Character Count/Best Practices
Overall Tone
While as a QAer you may not have all of the context to the client, you can assess based on product or look and feel if the tone feels off. Provide your honest feedback!
Assumptions - NEVER DO IT.
Per the spelling note, if you don’t know how to spell a word or are unsure, do not assume the strategist does as well. A quick Google search or spell check will get it right.
National Holidays - always gut check these to ensure what they’ve put in the calendar is on an accurate day.
An additional QA expectation for decks includes all of the above as well as:
Formatting throughout the deck is accurate
Fonts, font weight, header sizes, etc.
Confirming headers + footers are accurate and match
Confirming if a deck was duplicated that ALL CLIENT NAMES HAVE BEEN CHANGED and industry-specific details have also been changed
I.e. if you duplicated a CPG brand deck for a B2B client, ensuring we aren’t copy + pasting language about “buying your product on IG shop” (i.e. things that won’t be caught by find+replace).
A successful deliverable / QA process ensures that the client has no feedback related to typos, grammar, etc.
QA Tips + Resources
EVERYONE should have Grammarly downloaded. It will catch errors in Gmail + Collab
If you are using Google Sheets/Slides, you MUST run spellcheck before submitting
Run deliverables through an AI spell/grammar checker if needed