Customize this agenda based on your collaboration/workflow with the producer and the needs of the client - EXAMPLE HERE
Status Updates & Production Timelines:
Review current production timelines, deadlines, and Asana workflow updates.
Identify any delays or last-minute requests and implement solutions for smoother execution.
Ensure all content is properly updated and aligned with content calendar deadlines, i.e make sure the deliverable tracker is updated
Performance Insights & Updates:
Strategists bring platform updates/ info as needed
Producers should be bringing platform best practices/updates
Provide visibility into content performance metrics to inform creative decisions.
Share monthly reports or screen-share Sprout Social insights for:
Top and bottom-performing content.
New creative formats to test (e.g., comment responses, stitch videos, industry trends, product showcases, longer formats).
Align on adjustments needed to improve content engagement based on performance data.
Brainstorm - Strategic Alignment & Testing Goals:
If the producer isn't client-facing, the strategist should also bring any relevant client updates, requests, etc
Producers and strategists are bringing ideas for the next month/quarter
Set quarterly organic testing goals based on client objectives and product launch timelines.
Ideate creative testing strategies, ensuring execution aligns with evolving platform trends.
Identify opportunities for cross-platform experimentation between TikTok & Meta.