Process Owner:
Last Updated: December 2023
SOP Linked: HERE
RESOURCES:
Support Contacts
Melissa melissad@taggermedia.com
Schedule 1:1’s here
Lacey lacey@taggermedia.com
Trainings
Q&A’s
Organic Seeding Tracking Sheet
Influencer Communication Email Templates + Set by Step Instructions
Metrics One Sheet https://help.taggermedia.com/en/articles/5705258-creator-sign-up-authentication-guide
Opt-In Link
PROCESSES:
Competitor Analysis Instructions
Organic Seeding
Add creators to Tagger campaign and mark as hired
Update sheet here with details + email Melissa to start monitoring
Must have ~48 hours advanced notice
Melissa will mark the checkbox once Tagger is tracking
PDM owners are responsible for removing expired creators & notifying Melissa
Tagger can monitor up to 100 handles each month
Campaign Set Up
Run Campaigns > Add Campaign > Enter Details
Project = Brand
Navigate to Projects (in upper left corner)
Find & Select Campaign
Creators > Add Creators > Add
Select All > Mark as Hired
Influencers MUST Opt In
See email templates above
FAQ’S:
Connected Accounts
Influencers must have a green circle next to the platform logo we are monitoring for
Yellow means they are not connected, Red means they do not have a business account
They will be active in Tagger for 60 days
To turn green and fully track, send opt-in link noted above
Calculating ER% (through Signals Report)
Tagger recommends pulling a Signals Profile report to get a more accurate depiction of a creator's engagement. You are also able to gather data outside of the 90 day threshold
Navigate to Signals > Profile Tab > Enter profile you wish to review > Edit Report > Start Date End Date (If you want to view outside of 90 days)
Compares the same type of profile (i.e. brand or individual), category, & same audience tier
In Signals Report, you can compare Sponsored ER vs Organic ER
Creating Signals Reports (Gender, Occupation, etc.)
To generate a report based on specific occupation, gender, etc. you'll want to run a Custom report in Signals.
Enter your details
Go to +Add More Parameters
Choose Gender, occupation, etc.
TikTok Creators & Tagger
You'll need to generate the code
Once you generate the code, you can copy the code and send it to the creator. The creator will then need to follow these steps to input that code. You can find it under the section titled Link Your Branded Content Post to a TikTok Creator Marketplace (TTCM) Campaign By Adding a TTCM Campaign Code
If a creator asks for instructions on how to input the code, you can send the below:
1. Click on the Branded content tab and turn the toggle on.
2. Click Link Campaign and then click Add campaign code tab at the bottom of your screen.
3. Enter the campaign code provided by your brand partner.
By adding a campaign code, you agree to share the post reporting metrics with the advertiser.
Campaign Reporting Metrics
Here is a cheat sheet for all you need to know surrounding reporting metrics in campaigns. You'll be able to see what is being pulled in through the API, what is pulled in when a creator authenticates, and what you'll need to input manually.
Adding Multiple Pages in Reports
You are able to create a report with multiple pages. You'll have to delete the sections at the bottom within the report if you are using a template or build a new template and then select "Multiple Pages"
Link Tracking & Google Analytics
I've gone ahead and provided the step-by-step instructions regarding setting up Link Tracking
Additionally, please find instructions and help guide on Pixels & UTMs
Organic Follower Growth
Here is a signals report that I created for you in which you can create a copy to make your own report and input the brand you would like to track follower growth on. You can also find it in your Signals reports in the Power Digital account
Campaign Import Validation (from MightyScout)
Migration template csv is saved in Tagger Resource folder on drive
It can take Tagger up to 2 weeks to import all the information depending on how much data needs to be migrated.
Template Rules
Platform Info must be in URL Format
There must be info in one of the first five columns (IG, TW, YT, FB, TT).
Even though all other columns are optional, we ask that clients fill out as much info as possible as this helps build out Profiles to be more robust
Data cannot be abbreviated.
For example, abbreviations for States, Countries, Gender, etc.
Category info must map directly to our taxonomy on Platform - HERE
If adding more than one Label, please separate using a semicolon
Opt-In Language for Contracts
Influencer must connect their respective social media profile(s) ie: Instagram, Facebook, TikTok etc. through the Tagger platform for campaign-specific coverage and data tracking. Granting access to Power Digital Marketing allows for automatic tracking to private metrics like Story impressions and more.
Further, Tagger utilizes a content and data tracking system that includes API approval from all major platforms. Access is ethically given to Power Digital Marketing for campaign content and data tracking purposes only. Data will not be distributed or shared for any purpose other than the campaign stated.
Your Tagger access link will be provided upon contract signing.
Views vs. Impressions:
Views:
Specific to video content on Youtube & TikTok. How many times a video was viewed.
Impressions:
Specific to Instagram Content. Number of times a piece of content is seen, not deduped to individual people. For example, if an individual sees the same picture twice posted, 2 impressions will be displayed in IG insights.
Canned Email:
Hi XX,
The next steps are getting you connected with Tagger. This authentication allows the XX Team to monitor your campaign content and associated campaign metrics. However, it is not a forever thing! If you wouldn't mind visiting https://creator.taggermedia.com and signing in with Facebook, it’d be much appreciated!
HERE are in-depth instructions on how to get set up!
Please let me know if you have any questions:)
Best,
Janel
Hi XX,
Quickly reaching out to let you know her Instagram connection with Tagger has expired. If she wouldn't mind signing in at https://creator.taggermedia.com so we can track her wonderful content for this campaign, it’d be much appreciated! She should be able to click her name and reauthorize her connection.
Please let me know if there are any issues!
Best,
Janel