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Google Analytics Access Guide

How-to-guide

S
Written by Strategy Organization
Updated over 2 years ago

Note: Each client account will need to have multiple Power Digital emails added as users. Essentially, a user per channel to ensure that everyone can always access GA accounts - so we are not all trying to login as contact@powerdigital and getting locked out.

Click on a link below to jump to find the section on what you need quickly:


Account Kickoff → Google Analytics Access

  • During the Sales process we should have received access, however, we need to add other PD emails to ensure the whole team can get into Google Analytics. (This means team members don’t have to remember/guess what email each account is in and we don’t get locked out of GA because of too many IPs trying to access one login.)

  • If we were given full access (edit, collaborate, analyze) you can add the channel specific emails. (Click here to jump down to find out how to check if you can do this).


What PD emails to add as users?

For each channel on the account, we need to add a channel specific email (below) to the client’s GA account to help the teams access GA without having to wait for a code.

Example, account has Paid Search, SEO, and PR → need to add 4 PD emails to get access:

  • seoanalytics@power, paidanalytics@power, pranalytics@power

  • AND analytics@power - for your AM/ES

Emails for each channel:

Click here to jump down to learn how to add users to accounts in GA..

Access Needed: Edit, Collaborate, Read & Analyze

  • Note: To access contact or analytics you may need a Google Authentication code - use the slack channel #authy-codes to get the code (try an earlier code before asking please)


Logging Into GA

Passwords for the above channel accounts are in Last Pass in the shared folder “Shared-PDM Master Passwords/ PDM Google Analytics”

NOTE: You have to 'launch' from last pass or add the chrome extension for the passwords to automatically be added (LastPass doesn't actually show you the passwords to copy and paste)

Two Factor Verification (for all accounts)

  • Use your dept authy codes slack channel to request the authentication codes - you will need one for each GA you’re logging into


How to Add Users Emails to Google Analytics

This will depend on if the current email we access GA through (contact@, analytics@, etc) has admin access or not. (Step by step screenshots are below the list).

To add emails as users:

  1. Go to “admin”

  2. Under Account click “Account User Management”

  3. Click the blue plus icon in the upper right hand corner to add the additional PD emails.

    1. Note: if you do not have access to add users you will NOT see the blue plus sign. This means the client needs to add the emails or you can ask for our current access levels to be increased so you can do this. Please see the email template below.

  4. Add the email + check “Edit, Collaborate, Read & Analyze”

  5. Click Add

  6. Repeat for all channels needed

  7. Don’t forget to have your channel lead star the main view used for reporting in EACH user account so everyone reports on the SAME data.

Step 1 - Go to Admin settings

Step 2 - Click on Account User Management

Step 3 - Click on the blue plus icon (if exists) - if not need to ask the client to do the rest

No access looks like this:

Step 4 - Add the email address + click all boxes except “manage users”

*Don’t forget to click “add”


Email Template - If you need to add more users

Hi [client name],

I hope this finds you well.

We need to update the users which have access to the [client name] Google Analytics account so that all team members can access the data. (Google limits the number of users from different IPs and as we’re all remote this is limiting who can access the data. However, an easy fix is adding some additional users). Currently our access level in Google Analytics is limited so I cannot complete this.

To help add the emails, can you either temporarily increase our access levels to allow us to manage users or follow the below steps to add the additional users.

  1. Please log into the Google Analytics account and go to the admin settings (found in the lower left hand corner)

  2. Click “Account User Management” (left side under Account)

  3. Click the blue plus icon in the upper right hand corner to add the below PD emails:

    1. PD Email #1

    2. PD Email #2

  4. Add the email + check “Edit, Collaborate, Read & Analyze”

  5. Click add and repeat


Onboarding New Accounts:

When onboarding an account, we need to add the emails for whatever channels we are running AND contact@power for ADs.

For example, a client is running SEO, Paid Social and PR, instead of asking the client to add contact@power, please ask the client to add seoanalytics@power, paidanalytics@power, and pranalytics@power.

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