Process Owner: My Welch
Last Updated: Sept 2024
Organic Search AI Generation 101
This document serves as a step-by-step guide and resource center for generating AI content using ChatGPT4.
If you have any questions around the process or need a working sesh, please slack My Welch directly
Table of Contents
Organic Search AI Generation 101 1
What is ChatGPT? 2
ChatGPT login 2
ChatGPT Resources 2
Resources 2
What You Need to Get Started 2
Instructions 3
Resources 3
What You Need to Get Started 3
Instructions
Getting Started With ChatGPT
What is ChatGPT?
Product of Open.AI (Open.AI was founded by Elon Musk)
Visible “AI leader” but likely comparable to unreleased AI functionality from big tech
ChatGPT4 Login:
Select the option to "Continue with Google" & sign into the following alias:
Password: 3(Yzaf=D{g20%
Resources:
Generating Blog Articles
Note: Every client is unique, make sure to add unique information that is specific to the client you are generating content for to get the best output.
Resources:
What You Need to Get Started:
Client’s Content Calendar to reference the blog articles you’ll be generating
Client’s Google Drive folder you will be adding the blog articles to
Client’s brand guidelines/messaging docs for reference (if available)
Client’s website to reference
Instructions:
Use the Blog Generation Prompt for ChatGPT to generate your articles
Watch the Video Tutorial
Make sure your blog document follows our standard format (unless otherwise specified):
Include the Title Tag, Meta Description, and Keywords at the top of the document. (In some cases the url slug, depending on the client)
Include credible sources to support the information in our article
Generate a meta description for your article (if not already included)
AI Content quality checklist: Go through the AI Content Quality Checklist to ensure the content is of utmost quality
Ensure your doc is polished - Consistent font, sizing, bolded headings, etc.
Write your meta description - There are prompts in the Organic Search AI Prompt Library for meta descriptions
Optimize and Internally link your blog article
Helpful prompts for incorporating keywords into your content in the Organic Search AI Prompt Library
Reassign the Asana task back to the Content Strategist for review!
Generating Web Copy/Content Blocks
Note: Every client is unique, make sure to add unique information that is specific to the client you are generating content for to get the best output.
Resources:
What You Need to Get Started:
Client’s Content Calendar or Keyword Map to reference the pages you’ll be generating copy for
Client’s Google Drive folder you will be adding the copy to
Client’s brand guidelines/messaging docs for reference (if available)
Client’s website to reference
Instructions:
Use the Content Block Generation Prompt to generate your web copy
Watch the Video Tutorial
Make sure you are pasting the generated content into the right document format - based on the strategist’s task instructions (if you’re unsure, check with the strategist!)
Ensure your doc is polished - Consistent font, sizing, bolded headings, etc.
AI Content quality checklist: Go through the AI Content Quality Checklist to ensure the content of utmost quality
Reassign the Asana task back to the Content Strategist for review!