Power Digital views Artificial Intelligence as an instrument to help brands drive incremental performance. By integrating AI into data and analytics, performance and creative workflows, we are reimagining performance for leading and emerging brands. AI tools help our skilled marketers, creatives and data scientists deliver standout results across channels and efforts for sustained business growth.

With businesses like Microsoft investing in ChatGPT, Google investing in BARDAI, AI is here to stay. Now is the time to embrace its potential in marketing.

Power Digital views Artificial Intelligence as an instrument to reach an even higher output, enabling amplified brand and revenue growth.

Brands will still need subject matter experts to thoughtfully curate new ideas and inputs to reap these rewards. Our team is on the frontlines of research and skill development, including powerful prompt-building, a key lever to maximize impact.

By integrating AI throughout multiple processes within digital growth marketing, we free up valuable time and resources that can be invested in higher-value activities like testing and strategic consultation, ultimately driving impactful business results.

AI tools help our skilled marketers, creatives and data scientists deliver standout outcomes for sustained business growth.

“AI presents a massive opportunity not only for marketers but nearly every industry. At its current state, AI is an enabler of greater outputs, testing and performance. We are just scratching the surface of its potential. As awareness and capabilities continue to increase in the months and years to come businesses will be pushed to proactively identify challenges, adapt structures, and evolve to meet a new landscape.

Both businesses and subject matter experts who prioritize education and early adoption of these advancements will be the ones to come out on top. We are proud to be at the forefront of AI education to proactively advise our clients, identify wins across a broad spectrum of use cases, and equip both internal and external teams to thrive in an evolving landscape.”

-- Christiana Minga

Question 1: Are you using AI?

Answer: AI has long been a part of our technology and services at Power Digital, including nova and our internal coding systems. We are constantly exploring new software and tools that realize revenue and brand growth goals.

Question 2: How are you using AI?

Answer:

We primarily use AI as a way to amplify the quality of our output. AI allows for deeper research and improved ideation to create higher-impact marketing campaigns. It is also integrated into our proprietary forecasting technology nova Horizon.

Question 3: Are you still involved in my copywriting/etc?

Answer:

We never use generative AI without human oversight. As the industry changes, AI tools help our skilled marketers, creatives and data scientists deliver standout results across channels and efforts for sustained business growth.

Question 4: How is Power Digital Using AI?

Answer:

Power Digital has been using Artificial Intelligence for years as a part of our proprietary technology, nova, and our internal coding systems. AI tools can help us be more creative, consistent and ultimately drive higher output. We layer in AI applications on top of existing processes to improve the quality of our creative and messaging, driving deeper, more insightful research into our client’s marketing campaigns and improving the quality of existing content developed by our team.

Question 5: Will Content Created Using AI Affect My Website’s Credibility on Google?

Answer:

With Google's release of BARD & integration of generative AI into Google workspace, it's safe to say AI is the future and Google is a top player.

When it comes to organic search, if AI is leveraged as a “quick win” to produce content, the risk is high. That said, Google’s official stance remains the same regardless of the source of generation.

Content that is high quality, helpful, accurate, original, and adheres to E-A-T guidelines will be prioritized in the SERP. If AI is used to supplement the content development process there are steps that need to be taken to provide value and successfully meet Google’s requirements. Failure to do so poses the risk of a stunt or decline in organic traffic, and even a potential site-wide penalty. Ongoing data analysis, organic strategy synergy, copy research and editing, and a comprehensive QA all continue to require a subject matter expert at the helm. Our team is specialized in driving sustainable organic growth and advising on all nuances regarding Google’s algorithm and potential risks.

Question 6: Will AI Help Me Achieve Better Performance?

Answer:

By automating marketing workflows with AI, organizations like ours maximize client output and performance. AI-enabled predictive analysis can also help marketers make better-informed decisions by predicting future trends and behaviors, leading to more proactive strategies.

There are multiple applications of AI that will help companies achieve better performance.