Process Owner: Julia Torgerson
Last Updated: Nov 2023
Google Doc Link: https://docs.google.com/document/d/1IkMWLUm0JADnqYwis7kbIXAQq8RYu-GTnN6FniQtGqQ/edit
Resources
Loom Training for VAs: How to Add Blog Keywords to Keyword Tracking Doc
Loom Training for Creating & Updating Keyword Tracking Doc:
Shorter Video: https://www.loom.com/share/31f7d1f190e944a2ab7806600de8b7f1
Make a copy to your existing SEO/Content Tracking Doc
Adoption Process:
Add a Blog Keyword Rankings tab to your [INT] SEO/Content Tracking doc.
You can either duplicate the SEO’s tab or copy this template sheet to your existing SEO/Content Tracking doc.
Make sure it has the following columns:
Keyword
Search Volume
Starting Month [i.e. June]
URL
Create a task to have one of our VAs add all of the past blog keywords & their search volumes from every cluster to the SEO/Content Tracking doc in your Blog Keyword Rankings tab.
Be sure to include the link to the VA Loom training
Every month, pull the MoM keyword rankings for your blog keywords & update your Blog Keyword Rankings tab.
You may do this yourself while creating the report or you can task this to a VA. Keep in mind that you will need to wait until the full prior month is complete so you can capture SEMrush’s full historical month data.
Incorporate a screenshot of your blog’s keyword movement in your monthly report (see below) and if your client would like to be able to track all blog keyword movement, you can create a client-facing version.