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Paid Media Dynamic Asset Management Process

Find guidance on how to manage dynamic assets in your Google Ads accounts

Jonathan Reisch avatar
Written by Jonathan Reisch
Updated over 7 months ago

Process Owner: Alex Fleming

Last Updated: September 2024

SOP Linked: HERE

Dynamic Asset Management Process

Dynamic Asset Guidance

  • Dynamic sitelinks

    • Off for clients who are particular about ad copy and LP mapping

  • Dynamic Callouts

    • Off

  • Dynamic structured snippets

    • On

  • Seller ratings

    • On

    • Off for clients with poor ratings (less than 4 stars)

  • Longer ad headlines

    • Off

  • Automated apps

    • Off

  • Automated locations

    • Off

  • Dynamic images

    • Off for clients who are particular about creative

Dynamic Asset Management

To pause or remove dynamic assets, visit this resource here.

To turn off dynamic assets:

  1. Navigate to assets

  2. Select the ‘More’ option > Account-level automated assets

  3. In table view, select the ‘More’ option > Advanced settings

  4. Under Advanced settings you have the option to toggle individual dynamic assets on/off

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